Dubai’s Growing Real Estate Partner
Roofs & Roots Real Estate, a dedicated real estate agency in Dubai, aimed to create a more efficient lead generation process by prioritizing serious buyers and narrowing their audience focus.

15+
Agents speaking different languages
200+
Properties within Gulf region
150%
Willingness to offer you the best
Aim for Qualified Conversions
The firm focused on streamlining its lead generation efforts, prioritizing high-quality prospects that aligned with its business objectives and project criteria.

Junk leads
The goal was to filter out junk leads, such as unrelated inquiries and low-quality prospects, while ensuring that only serious buyers and investors aligned with the company’s real estate offerings.

high-quality leads
The aim was to attract high-quality leads that aligned with the company’s premium real estate offerings, ensuring the prospects matched their business standards and project requirements.
My Approach: How I Delivered
I adopted a focused strategy to eliminate low-quality leads, ensuring that only serious buyers and investors who met the company’s criteria interacted with the ads. Here’s how I achieved this:
I collaborated directly with developers to structure a high-converting landing page tailored to the real estate offerings. The landing page was designed to capture the interest of potential buyers and guide them smoothly through the process.
I then launched an awareness campaign to build interest among a broad audience, helping to establish connections with potential clients at the early stages of their journey.
Finally, I used Google Ads to target high-value conversions, ensuring that the ads reached the right audience and effectively filtered out irrelevant leads, resulting in a more qualified pipeline and increased ROI.




Performance: The Results
A Significant Drop in Junk Leads
By filtering out irrelevant traffic, I helped Roofs & Roots Real Estate focus on the right clients, making sure their time and resources were spent on leads that truly mattered.
More Qualified Leads
With smarter targeting, the leads generated were better aligned with Roofs & Roots Real Estate‘s criteria, leading to more valuable conversations and creating meaningful opportunities for growth.
A Stronger ROI
Every dollar spent on ads now worked harder, attracting higher-quality leads and significantly improving the overall performance of the campaign for Roofs & Roots Real Estate

